Women Who Empower – Sarah Sarosh

Women Who Empower – Sarah Sarosh

Sarah Sarosh

DIGITAL CREATOR | MAKEUP | SKINCARE | LIFESTYLE

On the occasion of Women’s Day, this year, we kickstarted an initiative featuring some of the wonder-women who have not only managed to shatter glass ceilings with their work but also influenced hundreds of thousands of women out there with their visions, dreams, hard work and authenticity. Being an inspiration to countless people is a laurel in itself and that alone needs to be celebrated every single day. So, we are taking this opportunity to bring your favourite creator and influencer a little closer with a fun heart-to-heart conversation.

Sarah Sarosh Lifestyle ImageAn occupational therapist by profession and a makeup content creator by passion, Sarah Sarosh does a fine act of balancing two full-time jobs skillfully. With more than 60k subscribers, Sarah had been building up a steady base of like-minded people from her teenage years. She has collaborated with some big names in the makeup industry such as Lakme and L’oreal. Sarah, we are cheering for your dreams and hope that one day, you will be counted amongst one of the leading content creators in the beauty and fashion world. So let’s sneak peek into what makes Sarah Sarosh and how she got into this field. You go girl!

A Fun QnA with Sarah
  • We will start this with you, obviously, say if someone is watching or reading about you for the very first time how will you introduce yourself in the most fun yet honest way that they can’t help but be smitten by you?
  • “Firstly, I am a fashion and beauty content creator, but I also want to tell them that I am very honest on my platform. So, I try to make my videos funny, informative and transparent. Be it my sponsored videos or any video; I make sure that I present honest opinions about the advertised products. I make it relatable for my audience. These days, the beauty and makeup field has become so saturated that coming up with the content in your element is the need of the hour and I don’t want to make videos only for sponsorships. I talk about any product because I personally love it. So, I make videos in a manner that if any new person explores my content, he or she should feel relatable with my content. I am a different person; I try to take special care to ensure that my content comes within everyone’s relatability radar. So, I put a lot of thought into my videos.”
  • If you have to sum up your traits in three words, what would they be?
  • “Unstoppable, clear, hyperactive”
  • Let’s move on to some inspirational stuff without which no interview will be complete. But seriously, I personally have been following you for years and to see you where you are today gives me immense pride and motivation, like nothing is ever unachievable and impossible. It is a source of inspiration. So, why don’t you tell the world about your journey so far and how you started? When exactly did you start?
  • “I started with the fashion videos only because of my passion for it, and when I decided to start, I always thought it won’t be very difficult to create videos but when I actually started with it; I understood the huge amount of work that goes into it. I knew nothing about technology stuff so initially, my friends helped me to edit the videos but after some time I had to do it all on my own. I used to watch YouTube videos on editing, types of software and it took me days, weeks to edit one video. I understood that in this field you are all alone, and you can’t depend on anyone for your work. Now, I am so happy with my work and feel content, that I don’t feel like I have to hit 100k or 200k with this much amount of time. It took me years to reach where I am right now and I personally feel everyone has their own journey so they might reach the place where I am right now in just 6 months, so growth is subjective and differs from person to person.”
  • Weren’t you conscious of putting yourself out there in the world? How did you overcome this fear? And how old were you when you put your first video/post as a creator?
  • Okay, so I was very much interested in makeup because I was not confident in my skin. I used to watch a lot of international YouTubers, their makeup videos and I could see the variety. However, I was not at all aware of their Indian counterparts. I used to invest so much into makeup and I think around that time, Instagram was picking up. So, I decided why not just put some makeup videos on because I have my own stuff, and then one of my friends told me why not start a YouTube channel. Let me be honest, it was a very impulsive decision that I took, but I just went with the flow. The only thing that worried me a lot was about getting hate from unknown people. I was very conscious of that fact. I was so scared of this toxic negativity that if I start getting hate for my videos, it will disturb my mental health. I will not be able to work properly, and you know in the beginning you don’t get hate comments because you are reaching out to a small audience but when you reach out to a larger one, you get truckloads of hate. Now I can say that I have grown so much as a person that even if it affects me in some way I will not let it impact my mental health. During this process, my friends have really helped me, encouraged me by saying that hate is just another way of saying that they are jealous of your work, or how good you are. And many of my friends are from the digital space, so they helped me a lot with the content.”
  • The world of content and Youtube/Instagram, especially, has changed a lot in this time with new algorithms kicking in every day and a lot of people starting in the same niche. How difficult is it to sustain or grow an audience at this time? How did you grow your audience? Were there any strategies that you followed?
  • “When I started YouTube, I never bothered about strategies. I was just doing it for fun but after some time, I noticed that the videos I got the most views were on my lipsticks or foundation ones. So, my basic strategy was to give the audience what they want. With that purpose in mind, I used to buy different lipsticks or try out different foundations on my skin and give reviews on them. And on Instagram it was so difficult to sustain because the trends change so quickly like anything, earlier people wanted 1 min videos, but now they just want 15 seconds short and simple videos, so keeping up with the trends was very difficult. I personally don’t like to follow trends but if you have to sustain in this industry you have to. I think this is the reason the YouTube creators and Instagram creators never try each other’s platforms because they both are so different from each other.”
  • As a content creator, when was it that you started making some money or started getting some brand deals?
  • “My first income was from AdSense, which was only 5000 bucks, but after some time it started to get monetized, so I started getting money in January. However, in February Google changed the monetization rules and my channel went back to not being allowed which means no ads were there. I was a little disappointed but I kept telling myself that you are not doing this for money, you are doing this because you love to do it. As for the brand deals, within six months I started to get them but only last year I started to get brand deals from reputed names such as Lakme, L’oreal whom I personally know as I use their products. It is not that I never used to get brand deals but they were not the popular ones and I didn’t know how to do business so I thought about the relevance of taking them up. So it took me nearly two and a half years to earn considerably and be responsible for my own expenses.”
  • On that note, what advice do you have in store for anyone who is starting out on this journey as a content creator?
  • “The key advice would be to be patient and consistent. Just put your content out there regularly, and you will get where you want in time. Yeah, there will be a lot of investments required. But look at the positive side that after you start earning money, you can get returns on your investments. For me personally, it took 6 months for 500 subscribers, and within two years it has reached 50k, so keep working and be patient.”
  • Talking about content creation, I have always noticed the word influencer notoriously being used for creators. Now a lot of creators despise this word defining their work and niche. What are your thoughts on this? Do you mind addressing yourself as an influencer?
  • “I have two attitudes towards this word. Firstly, influencers should be used for celebrities who are influencing a mass number of people with their presence. Their influence cannot be compared with that of the content creators. But we, the content creators who are putting our time and effort into creating one video or reel, invest a lot of our energy to put it out there. Even when brands contact us, they ask us not just to post a photo but create some videos or some content for their product. So that’s why I personally don’t like this word, and even don’t address myself as an influencer.”
  • Now we will brazenly circle this back to Beatnik. Clearly, we have seen your love for jewellery and how gracefully you style them all but if you have to choose only one piece of jewellery for the rest of your life, what would that be and why?
  • It will be earrings because I have a long neck and it frames my face really well.”
Oxidised Brass Silver Lookalike Hanging Dangler Earrings Lifestyle Image
  • So, I will now take another scenario for you. You have to get ready for a wedding function as a guest with just three jewellery pieces, what would you pick and how would you style them?
  • “I would wear a lehenga and pair it with a small maang tikka, big earrings and one kada (bangles).”
Oxidised Silver Round Statement Maang Tikka Lifestyle Image
Silver Lookalike Brass Oxidised Statement Bangle – Adjustable Lifestyle Image
Gold Plated Traditional Kundan Pearl Beads Chandbali Earrings Lifestyle Image
  • Okay, so let’s have a quick rapid-fire round to end this insightful and very interesting QnA with you. Are you ready? Pick one:
  • Saree any day or dress?
  • Dress
  • Silver jewellery or gold?
  • Gold jewellery
  • Statement earrings or small dainty earrings?
  • Statement earrings
  • Bad hair day with full glam or good hair day with no makeup?
  • Good hair day with no makeup
  • Lipstick on my teeth or a stained dress in an event?
  • Stained Dress
  • What would you choose? Month-long vacation on an island or road trip across India?
  • Road trip across India

What we have understood so far from our conversations with Sarah and other super talented, creative content creators is that one needs to be consistent and patient in one’s line of passion irrespective of the field. So, everyone who is out there running after their passions, do not lose your steam and keep running. Run till you reach your destination and then go beyond. After all, chalti ka naam zindagi and Zindagi Na Milega Dobara guys! We hope these conversations helped you to stay true to your passion and if you are going through a rough time, they gave you the inspiration to hold on to your dream. We hope that together, through this rendezvous would have accomplished to put a smile on people’s face and made them realize it’s never too late to dream – if she can do it so can you!!

Just like Sarah, we have shared inspirational exchanges with more wondrous and amazing women. You can read all about them here and don’t forget to leave your thoughts in the comments. In our last article, we shared Ridhi Arora’s (HerHappyFace) inspirational journey. Click here to read it. We will bring your favourite creator next, very soon.

Comment (1)

  • Sarah Sarosh

    Thankyou for the feature, loved the piece so much xoxo

    April 9, 2021 at 10:29 pm

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